We all know plastic is bad is for the environment. Is it a necessary evil? In some instances, yes. But a lot of times it’s a cost savings for manufacturers or a faster/easier way to get products to market. Sometimes it’s annoys us with bulletproof casing that will not let us get to the item inside or hundreds or bubble packs in an Amazon package. One thing is for sure. If there is an alternative gift idea that is even more cool without any plastic…well that is a homerun in our book.
This year Stylguyde is trying to go green for the holidays and Bulleit Bourbon caught our eye with a gift idea for guys and gals who enjoy a tasty sip of bourbon now and then. Best part, you can brag that this Bulleit Bourbon is saving the planet and who wouldn’t want a gift like that.
Bulleit Frontier Rye has been a goto for Manhattens and Old Fashions for years. Especially true when you want to keep that sweetness in check. If you do prefer a sweeter or smokier libation, Bulleit Bourbon can offer an intriguing enhancement that compliments either cocktail structure. Since it is the holidays, we are going to put the purest arguments aside and focus on the packaging but first, a little about Bulleit.
Bourbon drinkers have their favorite brands. We get it and we have ours. If you are not familiar with Bulliet and want to know where Bulleit fits in on our scale of bourbon hierarchy, here is how we break it down. Some bourbons are for shooting, some are for wells, some are for craft cocktails, and some are for sipping. Bulleit is a definite step above well stature and fits right at home in the craft cocktail to sipping range. When you add in the eco-coolness/hipster packaging Bulleit came up with this year, you will not be disappointed giving it as a holiday gift nor should one be disappointed receiving a bottle either.
Now let’s dive into the packaging. After all, this is what this post is about and why we took the time to write this article.
The Tag
A branded gift tag isn’t going to make it too difficult to figure out what’s inside but the bottle sticking out or the Bulleit Bourbon lettering on the bag doesn’t help much either. The tag is on orange paper cardstock and the artsy-slanted Bulleit Logo is a nicely added touch. Had they made it out of thicker cardboard and letterpressed it, we would have said amazing. Bulleit also used a leather tie to attach it to the bag. All in all, well done!
Rugged Burlap Sleeve
Next up we have the awesome burlap sleeve. Great choice of material. Not fancy but offers a more rugged style and bourbon drinkers appreciate rugged. The color of the bag is fantastic, the dyed lettering is spot on, and the stitched orange label/logo make a definite statement.
Burly Brass Eyelets
On the top of the bag are two, big brass eyelets that scream burly. Then to refine things a bit, in the hem on top the bag are four magnets that keep the burlap tightly enclosed around the bottle making for a perfectly tailored look. I’ve purchased suits made more poorly.
From top to bottom, this packaging is pretty amazing and in our eyes hits a homerun. Awesome colors, great quality, everything is in harmony, not goudy, not pretentious. Just packaging that actually exudes the type of enjoyment that you get from drinking bourbon in the first place.
The Bottle
So what’s inside? Just the classic Bulleit Bourbon bottle showcasing its tasty Kentucky whisky. The same tilted orange label. Iconic raised glass lettering. Again, not fancy but iconic nonetheless and still no plastic!
Bottom Line
If you want to give a great gift for the holidays that is sure to please any bourbon drinker out there and a gift that will also appease your inner Greenpeace/climate change warrior self. Give the Bulleit Bourbon in the Special Edition Lewis Bag. Lastly, don’t screw it up by slapping on a plastic bow!
Happy Holidays…Styleguyde.com
